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SNAPPING UP CINDERELLA SUBURBS
7 December 2004

Looking to so-called 'Cinderella suburbs' that neighbour high performing areas can help buyers snap up a prime real estate investment, but not without doing their homework, according to a Subiaco property buyer's agency.

Liz Sterzel, Managing Director of Property Wizards said suburbs like Swanbourne, Wembley Downs, Mt Claremont, Jolimont and Daglish which respectively neighbour Cottesloe, City Beach, Claremont and Subiaco could provide a perfect place for investors to start their search for a new property.

"Seeking out the Cinderella suburbs often does make sense, as many of the reasons driving growth in the leading area may also apply in the suburb next door," Ms Sterzel said.

"But the trick to buying a gem and not a lemon is to pinpoint with watertight data what the growth factors are and if the reasons that have so far been holding back the lesser suburb will change in the near future."

Cottesloe and its 'Cinderella' Swanbourne provided a good example.

Both suburbs were situated about the same distance from the beach and city, were close to lifestyle facilities and had beach access, but Cottesloe had until recently outperformed Swanbourne.

Despite starting off in the same price bracket thirty years ago, five years ago median house prices in Cottesloe were more than $100,000 higher than Swanbourne.

In the past two years though, growth in Swanbourne had 'taken off' at over 20% both years, exceeding Cottesloe this year.

"This could be just a one-off readjustment with the price difference warranted due to factors like the amount of beach access and use of surrounding land," Ms Sterzel said.

"Or it may be the result of the market realising there was never any sound reason for the initial trend towards the higher performing suburb being hotter than the Cinderella."

"It's crucial buyers find out the real reason for the growth to analyse if the Cinderella had been given a new lease of life or if the trend would fade out."

Ms Sterzel said it wasn't possible to say across the board if the five Cinderella suburbs were about to 'take off'; each case had to be carefully critiqued.

And she said investors agonising over whether to buy in the best street of the Cinderella suburb or the worst street of the preferred suburb would also do well to crunch the numbers.

"It's a question that always nags at buyers, but there's not one blanket answer," Ms Sterzel said.

"What we know though is that often the Cinderella might always remain the slightly poorer cousin, but achieve long term growth that's just as good. That can be a great advantage to those with less cash to play with."

Ms Sterzel said a great way to find a Cinderella opportunity was to look for an underperforming suburb which was nestled amongst better growth areas and was soon to undergo changes.

"Claremont is a good example of this right now. The proposed redevelopment of the shopping precinct is likely to add value making certain parts of Claremont an attractive buy and hold area," she said.

For more information, please contact
Mr Trevor Dunkley
Director
Property Wizards
trevor@propertywizards.com.au
Tel: (08) 9381 7450